What people are searching on Pinterest reveals 9 consumer trends that will shape your business in 2021

  • In the third quarter of 2020, more people started new businesses than in any other quarter since 2004, according to US Census Bureau data.
  • On Pinterest, searches for “small business ideas” grew 90% from 2019 and other search terms like “branding your business,” “podcast design,” and “accounting basics,” more than doubled on the platform.
  • The company released its annual trend predictions for 2021 that could drum up new business ideas, or guide your existing business. 
  • Some of the popular trends include spicy foods, low-key weddings, minimalist home decor, and outdoor activities.
  • Visit Business Insider’s homepage for more stories.

When it comes to nailing down a business idea, you may want to turn to the “pinners” for inspiration. 

In the third quarter of 2020, more people started new businesses than in any other quarter since 2004, according to US Census Bureau data. And that trend was noticeable across many platforms, including Pinterest, where searches for “small business ideas” grew 90% from the previous year. 

Other search terms like “branding your business,” “podcast design,” and “accounting basics,” more than doubled on the platform, which serves more as a visual search engine than just a place to save recipes and DIY home decor. The company tracks more than 442 million monthly users’ ideas to predict what might be trending months from now. Eight of its ten predictions for 2020 were accurate. 

Pinterest’s latest report for 2021 could drum up new business ideas, or guide your existing business into new product launches, stocking fresh inventory, creative marketing campaigns, and expanding your sales channels. 

Here are the trends Pinterest predicts will define the next year, as well as popular search terms to guide your next business moves and marketing. 

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